Company

LINNIE. Z (Li Ni) women's clothing under Lanlizi Clothing (Beijing) Co., Ltd. is a Brand extension jointly created by LINNIE. Z Home under Lonnie Group, a British high-end household goods manufacturer. Adhering to the century old tradition of providing high-end services at LINNIE.Z Home, we always adhere to the brand concept of creating a high-quality lifestyle. Strive to convey high-end and fashionable lifestyle elements to their consumers through perfect products and services. The designers of LINNIE. Z (Li Ni) women's clothing firmly believe in the design concept of removing any unnecessary things and emphasizing comfort and simplicity.
LINNIE.Z (Li Ni) women's clothing made its debut at the London International Fashion Week in 2005 and attracted high attention from the European fashion industry. The brand firmly adheres to international trends, creating an almost perfect and stunning balance between market demand and elegant fashion, creating women's clothing with aesthetic appeal, and is renowned for using new fabrics and excellent craftsmanship.
In terms of design style, LINNIE. Z (Li Ni) women's clothing is positioned as mature and intelligent urban women aged 25-45. They are independent, confident, capable, not only have high cultural literacy and income, but also have independent views and insights on things, and are representative of contemporary Chinese professional women. LINNIE.Z's design style is neither trendy nor traditional, but a good combination of the two. Its clothing seems to be rarely related to fashion. In fact, in each season, they have some appropriate modifications and do not blindly follow fashion changes, because LINNIE.Z designers believe that clothing quality is more important than style updates. The brand clothing has high-quality fabrics, which are relatively new Synthetic fiber, and it is difficult for outsiders to copy. Every piece of clothing is a boutique with a wide range of matching features, which makes the combination of individual items a unique style characteristic, with unique charm rather than excessive exaggeration.
LINNIE.Z (Li Ni) women's clothing boldly incorporated Western characteristics into women's clothing design at the beginning of the brand's creation, expanding its body line, believing that flashy and exaggerated is no longer today's trend, and even high-end evening wear should maintain a reserved and reserved beauty. Elegant, simple, and pursuing high quality without showing off, "seemingly simple yet containing infinite" is the spiritual connotation initially bestowed on the brand, pursuing the affirmation and realization of self-worth. She gives women confidence and makes people deeply feel the importance of themselves.
LINNIE.Z women's clothing entered the Chinese market in 2005. Its fashionable styles, luxurious fabrics, high-quality craftsmanship, international marketing model, and brand new service concept quickly conquered Chinese consumers. In just two years, LINNIE.Z women's clothing has entered multiple domestic brand markets, and its stable and good sales performance has been unanimously recognized by the industry.